Information on the role of consultants in media production during a campaign. Consultants may inform the message communicated on various media platforms and/or determine which media platforms to target for greatest effect.
The actual title of this 1984 Reagan commercial is "Prouder, Stronger, Better," but the opening line - "It's morning again in America" inspired the ad's better-known nickname.
An archive of presidential campaign commercials from 1952 to the present, organized by year, type, and issue, with teacher resources and playlists by experts.
Start with a gloomy picture and tell people what could happen if they don't do anything. Use calming classical music so they will listen and reminisce the past. End with a call for action and make sure to end on a positive note.
The actual title of this 1984 Reagan commercial is "Prouder, Stronger, Better," but the opening line - "It's morning again in America" inspired the ad's better-known nickname.
An archive of presidential campaign commercials from 1952 to the present, organized by year, type, and issue, with teacher resources and playlists by experts.
Start with a gloomy picture and tell people what could happen if they don't do anything. Use calming classical music so they will listen and reminisce the past. End with a call for action and make sure to end on a positive note.
