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The Basics Part 8: Marketing - Business of Fashion
The Basics is BoF’s recurring series on how to set up a fashion business from scratch, developed in partnership with Ari Bloom, a NY-based entrepreneur and strategic advisor.
https://www.businessoffashion.com/articles/basics/the-basics-part-8-marketing
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The New Wave of Fashion Advertising
We examine fashion's new lifestyle approach to advertising through the lens of Jamie Hawkesworth's India campaign for Trademark.
http://www.anothermag.com/fashion-beauty/7516/the-new-wave-of-fashion-advertising
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Fashion Advertising - LovetoKnow
Includes: 18th and 19th century fashion publications. Fashion posters. The advent of ads for clothing. Fashion photos and advertising. Modern clothing ads.
http://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-advertising
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The Fashion Advertising Campaign: Big Business and Brand Identity - NotJustaLabel
With more than $500 billion a year spent on advertising worldwide and an estimated 241 million pounds spent on fashion advertising in the UK, the fashion advertising campaign is mor prominent than ever
https://www.notjustalabel.com/editorial/fashion-advertising-campaign-big-business-brand-identity
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Fashion Advertising: Controversy - Where Has It Gone? - WWD
After shifts from the shocking and suggestive to the socially conscious and aspirational, the fashion industry has entered a new state of advertising: tame.
http://wwd.com/globe-news/advertising/controversy-where-has-it-gone-7813542/
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What is Fashion Advertising? (With Pictures) - WiseGEEK
Fashion advertising is a type of marketing focused on making promotions for the fashion industry. The goal of fashion advertising... - mobile wiseGEEK.
http://m.wisegeek.org/what-is-fashion-advertising.htm
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Op-Ed: Diversity In Fashion Advertising Does Sell - BoF
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
http://www.businessoffashion.com/articles/opinion/op-ed-diversity-in-fashion-advertising-does-sell
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A Revealing Look At Beauty Advertising - Art Institutes
Pants that tighten your tummy, creams that melt cellulite, and injections that take 10 years off your face. These are some of the advertising claims fueling our desires for six-pack abs, firm thighs, and flawless skin.The multi-billion-dollar beauty industry encompasses makeup, skin and hair care, fragrances, cosmetic surgery, health clubs, diet pills, and fashion.
https://www.artinstitutes.edu/blog/a-revealing-look-at-beauty-advertising
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BBC Bitesize - Fashion and Beauty Industry Influences on Advertising
Amber and Raphael explore what proportion of women fit the profile of a model.
http://www.bbc.co.uk/education/clips/zfvtfg8
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The Violent Exploitation Of Women In Fashion Continues - Buzzfeed
Last week's horrific ad via a Lebanon handbag designer was just the latest crime...
http://www.buzzfeed.com/copyranter/violence-against-women-in-fashion-continues-unabated#.ac09prYWm
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7 Ways The Beauty Industry Convinced Women That They Weren't Good Enough - HuffingtonPost
Are your biggest "flaws" really just some of the beauty industry's greatest marketing successes?
http://www.huffingtonpost.com/2014/04/29/beauty-industry-women_n_5127078.html
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Thinspiration and Exploitation: Why Fashion is Deeply Uncool - New Statesman
Is fashion a feminist issue? Of course it is.
http://www.newstatesman.com/blogs/art-and-design/2012/09/thinspiration-and-exploitation-why-fashion-deeply-uncool
