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Revolve
Lovers + Friends, For Love & Lemons, NBD, Free People, Joie ......NEED I SAY MORE?!? This is my absolute go-to whenever I need to attend an event or party. They have the most perfect everything- but you will definitely spend some serious cash. Use "Tulip" for 10% off most items.
http://www.revolve.com
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Bluefly
Shop Bluefly for curated sales from more than 3000 top designers like Prada, Gucci, Fendi, Louboutin & more.
http://www.bluefly.com
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Saks Fifth Avenue
Because you can't talk about Fashion Week in NY without mentioning a Saks event of some sort...
http://www.saksfifthavenue.com/Entry.jsp?site_refer=360i%20G%20TR
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Free People
Located right in Union Square, one of my favorite stores!
https://www.freepeople.com
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Asos
Let me just show you how I spend my free time......As an online only store, you can browse through the pages of this site on a Sunday afternoon, morning, night, overnight etc. Prices will range from mega cheap to "should I really spend that much on a coat" but you will find plenty of gems here if you take the time to browse. Also, for a UK based site, their shipping is phenomenal and cheap!
http://us.asos.com/women/discover/homepage/?r=1
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Zara
A more upscale H+M if you will. Going into a store is a hit or miss though I would recommend it so you can try before you buy. If you are in need of some trendy work-wear for an affordable price- this is your place.
http://www.zara.com/us/
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Topshop
My second favorite go to in SoHo. With what I would say is "average" pricing, you will find everything for any occasion here. The leather jackets and shoes get me every time.
http://us.topshop.com/
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Missguided
A primarily UK site. Think Nasty Gal and Top Shop combined with a hint of Urban Outfitters. The best part is there is almost always a student discount of atleast 10 percent off too.
https://www.missguidedus.com
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Brandy Melville
When I was in school in NYC, this was my go-to spot in SoHo. Their sweaters are the definition of perfection and they have all the basics you will ever need.
https://www.brandymelvilleusa.com