At Vital Proteins, we believe whole food based nutrition containing collagen is essential for one’s overall health, fitness and well being. Our ancestors utilized sustainable whole animal nutrition, which provided an abundance of collagen. Yet, modern food processing has practically removed this natural and healthy protein from our diets, while collagen remains vital for our body, and is the basic building block of skin, hair, nails, bones and joints. We are dedicated to providing 100% natural, whole food proteins that support animal well being and sustainable eco-friendly practices. Our happy cows openly graze on lush natural grass pastures providing the highest quality of protein.