Tracy was born and raised in Calgary, AB and has been everything from a hairstylist, to a truck driver to a graphic designer. Her love for media, administration and the baby industry led her to Birth of a Mother Magazine where she became Director of Operations, then Editor, then Owner. Through BOAM, she was able to really see the alarming trend in parenting media. The health industry, food and like products in the mainstream markets where not what they appeared to be, and what did parents really knew about what they were consuming?