Yuri Elkaim is a popular name in the world of health and nutrition, but it wasn’t like that before. In fact, Yuri was practically clueless when it came to nutrition, but he did love sports especially soccer/football. His life changing moment was when he realized his bouts of hair loss were brought about by an autoimmune issue called alopecia. Doctors couldn’t explain why, so he thought he would live the rest of his life hairless.