From the back of the book: "This carefully researched and well-written book disproves most of the current management hype -- from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania." -- Peter F. Drucker
From the back of the book: "Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade."
From the back of the book: "This carefully researched and well-written book disproves most of the current management hype -- from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania." -- Peter F. Drucker
From the back of the book: "Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade."
