Love Always YJE is a fashion brand focused on sparking a movement that encourages people to spread and give love—beginning with self. Founder and CEO, Yunice Jena’ Emir (YJE) launched the brand as her custom love letter to fashionistas and fellow love enthusiasts. Inspired by her affinity for love and all things associated with love, Love Always YJE founder birthed the brand as a way to give and spread love globally through fashion.