Hey My Loves!! Thanks for visiting :) I'm Huda, the Founder and CEO of Huda Beauty! For me, makeup has always been so much more than a way to look more beautiful, it’s completely transforming: it effects my mood, my confidence, and the way I feel. Ever since I picked up my first pair of tweezers I was transfixed, and by the time I was 14 I was wearing a full face of makeup – I loved it!