U.S. beer volume sales declined 1.2 percent through the first 50 days of the year, according to recent data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up just 0.1 percent through February 19 in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).
U.S. beer volume sales declined 1.2 percent through the first 50 days of the year, according to recent data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up just 0.1 percent through February 19 in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).