Mia was previewed on the November 21, 2007 episode of Oprah. The doll was subsequently released on January 1, 2008 with an extensive collection and two books: Mia and Bravo Mia, both written by Laurence Yep. Mia's stories chronicle her passion for competitive figure skating, which is at odds with her hockey-playing family. Mia is featured in a computer game (Mia Goes For Great!).
The Mia doll has light skin, hazel eyes and light red hair. She comes in a light grey skirt, a magenta long sleeved sweater with a snowflake printed on the right side, and blue high-top sneakers.